Barb issues invitation to tender for panel expansion recruitment contract 6 October 2022 Barb has issued an invitation to tender for a panel expansion recruitment contract. In June 2021, Barb announced the awarding of long-term research contracts fundamental to its delivery of the UK’s television audience measurement service from January 2024. As part of this, Barb announced an increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. Barb is now inviting tenders for a contract to recruit these additional households to the panel. In particular, it is looking for tenders that demonstrate innovation in engaging both potential recruits and recruited panel homes to participate in an ongoing television audience measurement panel. The panel expansion builds on the developments of recent years. Barb now reports viewing of broadcaster video-on-demand (BVOD) services on multiple screens; non-linear programmes on TV sets; advertising/subscription video-on-demand (AVOD/SVOD) services and video-sharing platforms; and dynamically-served advertising. Justin Sampson, Barb’s Chief Executive, said: “The forthcoming expansion of our reporting sample to 7,000 homes demonstrates the commitment of the UK’s television and advertising industry to the independent and objective insight that comes from panel-based measurement. We are now looking for a contractor with fresh ideas to help us deliver this panel expansion.” The current invitation to tender is available to potential suppliers, with a deadline for submissions of November 7th, 2022. The start date for delivery of the new contract is January 23rd, 2023. For further information, please contact Justin Sampson.