The IPA’s ‘Signals in the Noise’ report 19 June 2023 Jointly authored by Barb’s Chief Executive, Justin Sampson, and Work Research Managing Partner, Tony Regan, the IPA’s new report, ‘Signals in the Noise’, outlines how the explosion of digital media has created an abundance of data, and why joint industry oversight of audience research in the form of the joint industry currencies (JICs) is so important. Read the full ‘Signals in the Noise’ report here.