The Media Leader – Shocking ignorance over class definitions is holding our sector back 8 May 2024 Barb’s Head of Insight, Doug Whelpdale, has written an article published in The Media Leader about why we must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this. Read the full article c/o The Media Leader here: https://the-media-leader.com/shocking-ignorance-over-class-definitions-is-holding-our-sector-back/