Barb launches third phase of its API 29 September 2026 Barb, the industry’s standard for understanding what people watch, has today launched the third phase of its API. API 3.0 is quicker and more capable, and offers three core enhancements on the previous iteration: Performance – API 3.0 offers significantly faster response times and is more reliable. New endpoints – the third phase of the API includes new programme and spot reach endpoints, provided through rapid reach calculations. Barb Data Hub integration – the Barb Data Hub is the foundational data source and cloud platform for API 3.0; the API operates within it and pulls all data from it to ensure consistency of output. All the existing functionality of the API is retained in this third phase. Khaled El Serafy, Barb’s Director of Data and Technology, said: “Version three of the Barb API is an important element of Barb’s data distribution strategy. Our aim is to make Barb data more accessible, offering the industry choice in how Barb data can be ingested quickly, reliably, and in a ready-to-use format. We will continue to work to update the API based on our users’ feedback, along with exploring cloud data shares and agentic AI as parallel future-focused data distribution systems.” API 3.0 was developed by RSMB for Barb. The API is free to access for Barb underwriters and clients with a full licence. Barb launched its first API iteration in January 2023.