Website terms and conditions Effective date: September 3rd, 2025 1. Barb Audiences Ltd 1.1 Barb Audiences Limited is a private company limited by guarantee whose registered company number is 03611026 and whose registered address is 4th Floor, 114 St Martin’s Lane, London WC2N 4BE (“Barb”). 2. This website 2.1 Barb owns and operates the website located at www.barb.co.uk (the “Website”) including all pages, subdomains, online tools, licence fee estimators, forms, data feed, interactive features, and any other functionality or service made available through the Website (together, the “Website Services”). By accessing or using the Website or any of the Website Services, you (“you” or “your”) agree to be bound by these terms and conditions (the “Terms”), which govern your access to and use of the Website and Website Services. 3. Ownership and use of content 3.1 All text, data, databases, charts, tables, software, video, music, sound, graphics, photographs, illustrations, artwork, names, logos, trade marks, service marks and other material on the Website or through the Website Services (the “Content”) and all rights in it belongs to Barb or are licenced to Barb by authorised third parties. You may retrieve and display Content from the Website on a computer screen, print individual pages on paper (but not photocopy them) and store such pages in electronic form on disk (but not on any server or other storage device connected to the network) for your personal and non-commercial use. Content may not be copied, reproduced, republished, downloaded, posted, broadcast or transmitted in any other way, save that as allowed on receipt of a publishing licence pursuant to part a, clause 4 of the Barb rate card (& terms and conditions of use). 3.2 You agree not to adapt, alter or create a derivative work from any of the Content on the Website or through the Website Services or to use it for any purpose other than for your personal and non-commercial use save as specified above. 4. Unlawful use 4.1 You agree to use this Website or Website Services only for lawful purposes and in a manner that does not infringe the rights of or restrict or inhibit the use and enjoyment of the Website by any third party. Such restriction or inhibition includes, but is not limited to, conduct which is defamatory, or which may harass, cause distress or inconvenience to any person and the transmission of obscene or offensive content or the disruption of normal flow of dialogue within the Website. 5. Intellectual property rights 5.1 All copyright, trade marks, database rights and other intellectual property rights that may exist in this Website, Website Services and the Content shall remain at all times the property of Barb. 5.2 The trade marks, service marks and logos used and displayed on this Website or through the Website Services (“Trade Marks”) are registered or unregistered trade marks of Barb or are licenced to Barb by authorised third parties. Nothing on this Website or Website Services should be construed as granting, by implication or otherwise, any licence or right to use the Trade Marks without written permission from Barb. The name of Barb may not be used in any way, including in advertising or publicity pertaining to distribution of Content without the prior written permission of Barb. 5.3 If you become aware of anything which appears to violate or otherwise infringe these Terms, you agree to contact Barb promptly by emailing enquiries@barb.co.uk. 6. Liability 6.1 The Website, Website Services and Content is provided “AS IS” and on an “AS AVAILABLE” basis and Barb does not guarantee the accuracy, relevancy, timeliness, completeness, performance or fitness for a particular purpose of the Website, Website Services or any Content. All implied warranties, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy are excluded from these Terms to the extent that they may be excluded as a matter of law. 6.2 Barb data (in whatever form) are the results of accepted statistical sampling and survey procedures designed to produce estimates of television audiences within the limits of normal statistical error. Barb does not warrant the accuracy of the data and, except as required by law, accepts no liability of any kind to any person in relation to the data including liability for errors or defects in or omissions from the data, delays in publication of the data or any breakdown or cessation of the audience measurement service or the supply of data from Barb’s research contractors howsoever caused. 6.3 In no event will Barb be liable for any loss including, without limitation, indirect or consequential loss, or any damages arising from loss of use, data or profits, whether in contract, tort or otherwise, arising out of or in connection with the use of this Website, the Website Services or any Content. 6.4 Barb has tried to ensure that all the Content provided on the Website or through the Website Services is correct at the time of publication. The Content is provided on an information basis only and should not be relied upon. No responsibility is accepted by or on behalf of Barb for any errors, omissions, or misleading Content on the Website, Website Services or on any websites to which the Website links. 6.5 Barb does not warrant that the Website, Website Services or Content will be uninterrupted or error free, that any defects will be corrected, or that this Website, Website Services or the server that makes it available are free of viruses or bugs. 7. Privacy 7.1 You must read and accept the Barb Privacy Policy which details what type of personal information Barb may collect from you when you visit the Website or use any Website Service and how Barb may store and use the information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 8. Changes to the terms 8.1 Barb reserves the right, at its discretion, to make changes to any parts of the Website, Website Services or these Terms. When these Terms are amended, Barb will publish details of the amendments on the Website. Your continued use of the Website or Website Services is taken as your agreement to be bound by these Terms as amended. 9. Jurisdiction 9.1 These Terms shall be governed by and construed in accordance with English Law and subject to the exclusive jurisdiction of the English Courts. 10. Severability 10.1 If these Terms or any part of them should be determined to be illegal, invalid or otherwise unenforceable under the laws of any state or country in which these Terms are intended to be effective, then to the extent that they are so illegal, invalid or unenforceable, they shall in that state or country be treated as severed and deleted from these Terms and the remaining Terms shall survive and remain in full force and effect and continue to be binding and enforceable in that state or country. 11. Conflict 11.1 If there is any conflict between these Terms and any other written agreement between you and Barb then the latter shall prevail. 12. Events beyond our control 12.1 Barb will not be responsible for any breach of these Terms caused by circumstances beyond its reasonable control. 13. Links 13.1 Barb is not responsible for the availability or content of any third party websites or material you access through this Website or Website Services. 14. File download 14.1 Certain files of Content are available for download from the Website. These files of Content are subject to these Terms. 15. Licence fee estimator tool 15.1 The Licence Fee Estimator Tool (“the Tool”) is part of the Website Services provided by Barb for prospective subscriber organisations. 15.2 The Tool enables you to: (a) submit your contact details to request a consultation; and (b) provide relevant information to enable Barb to estimate a potential licence fee. 15.3 Use of the Tool does not constitute acceptance as a Barb subscriber or create any binding commercial agreement. 15.4 You agree that: (a) all information submitted is accurate to the best of your knowledge; (b) you are authorised to share commercially sensitive or strategic information on behalf of your organisation; and (c) any information shared will be used solely for estimating the potential licence fee and will not be disclosed to third parties without your consent, except as required by law. 15.5 By using the Licence Fee Estimator Tool, you acknowledge that personal data will only be collected and stored by Barb if you opt in and submit the form. Information entered but not submitted will remain on your device only and will not be visible to Barb. See Barb Privacy Policy for more details. 15.6 The Tool is hosted by a trusted third-party provider acting as a data processor for Barb under contract. Information submitted via the Licence Fee Estimator Tool will be retained until it is no longer required for the purposes for which it was collected and will then be securely deleted. 15.7 All intellectual property rights in the Tool and any materials provided remain the property of Barb or its licensors. You must not copy, distribute, or reverse-engineer any part of the Tool. 15.8 Submission of information via the Tool does not guarantee that Barb will proceed to offer a subscription or that any licence fee estimate provided will be final or binding. The Tool is provided “as is” for exploratory purposes only.