Barb and cross-media measurement 9 November 2020 Mediatel Newsline has today published an opinion piece by Barb’s Chief Executive Justin Sampson on cross-media measurement and the importance of consistent definitions across measurement systems. You can read the article here: Mediatel Newsline This article follows a speech that Justin gave at ASI 2020 on Friday, November 6th. To watch this speech, please click below: