The Media Leader – Better together: Why Barb’s panel is crucial in the age of big data 18 July 2024 Barb’s Chief Operating Officer, Caroline Baxter, has written an article published in The Media Leader about the importance of bringing together rich datasets with high-quality continuous panel data. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two. Read the full article c/o The Media Leader here: https://the-media-leader.com/better-together-why-barbs-panel-is-crucial-in-the-age-of-big-data/