News & Views

The Media Leader – Comparability without contradiction is crucial in our era of data abundance

5 June 2024

Barb’s Chief Executive, Justin Sampson, has written an article published in The Media Leader about the need for greater care for standards and joint industry collaboration, and how the confusion of competing audience claims will damage the shared language that allows us all to make progress.

Read the full article c/o The Media Leader here: https://the-media-leader.com/comparability-without-contradiction-is-crucial-in-our-era-of-data-abundance/