Understanding Viewers in the 2020s 15 November 2019 In October 2019, we hosted Understanding Viewers in the 2020s. This event gave our customers an insight into how viewing behaviour will evolve over the next decade and how Barb is preparing to stay at the forefront of measuring audiences. On this page you’ll find a highlights video, plus videos of the presentations that speakers gave at the event. Understanding Viewers in the 2020s highlights Welcome from Justin Sampson, Chief Executive, Barb Predicting viewer behaviour in the 2020s Matthew Guest, Head of Digital Strategy Practice, Deloitte Anatomy of programme audiences Doug Whelpdale, Insights Manager, Barb Anatomy of programme audiences The All 4 story Jenny Lister, Senior Research Executive, Channel 4 Anatomy of programme audiences The global shift in content consumption Emma Ramsay, Managing Partner and Tom Wilson, Senior Manager of Marketing Intelligence, OMD Anatomy of programme audiences Capturing the rise and rise of drama Rachel Shaw, Head of Content Portfolio, BBC Panel: How will the TV industry deal with multiple measurement tools going forward? Chaired by Greg Grimmer, Chief Executive, Mediatel. Featuring: Sam Taylor, Head of Group Marketing, Direct Line Rhiannon Murphy, Head of TV, the7stars Jamie West, Deputy MD, Sky Media Justin Sampson, Chief Executive, Barb Closing words: The final stretch Justin Sampson, Chief Executive, Barb